And it's been discontinued since the fall of 2012.
OH THE HUMANITY!
Luckily, Webs has the last of their stock for sale, so I've done what any sane knitter would do. I've purchased four sweaters' worth of Boreale for the stash.
Oatmeal, Red, Balsam, and Eggplant
(which actually came from the lovely autumnsky on Ravelry, as Webs sold out of this colorway before I could convince myself of the wisdom of this splurge)